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Interview with Bryn Morse

HR Director, Peninsula Beverages

This interview with Bryn Morse (HR Director, Peninsula Beverages) gives us a glimpse into the HR strategies and successes that support Peninsula Beverages, including their biggest challenges, their retention strategies, and how they stay on the cutting edge of HR expertise.

• What does it mean to Peninsula Beverages to be ranked as one of South Africa’s top 10 best employers to work for? 

For us at Peninsula Beverages it is indeed an honour to be ranked in the Top Ten best employers to work for. It was only two years ago that we took the decision to be part of the CRF survey as we wanted to benchmark ourselves against “the best in class”, thereby ensuring that our HR practices, policies and procedures rank up there with the best. This achievement has confirmed for us that we are on the right track in terms of our HR practices, and has made everyone associated with PenBev immensely proud to be part of a company that not only sells one of the best brands in the world but which is also at the forefront when it comes to looking after its people.

• What are the 3 biggest challenges for your organisation?

Our three biggest challenges for our business are:

• Building capacity ahead of demand
• Acceleration transformation while at the same time retaining and building upon our unique culture
• Retaining our market share through flawless execution, thereby satisfying our customers and consumers beyond their expectations.

• How will the HR department respond to those challenges?

The business has developed six key strategic themes, the first of which is “to be recognised as a preferred employer, creating a performance culture through continuous learning and career development”.

We need to create an environment whereby we not only attract but also retain the “right” people. By “right”, we mean the individuals who have the potential to do the job as well as having the correct “fit” (values and performance driven).

• What are you doing to position your HR department as a true business partner?

We in HR view the rest of the business as our client. We ensure that all our interventions add value to the strategic imperatives of the organisation, thereby either directly or indirectly enhancing the bottom line. We strive to ensure a pragmatic approach to all our interventions, thereby ensuring relevance, which in turn results in acceptance by our stakeholders.

Our business is constantly evolving and HR, given its involvement with the most important resource of the business, namely its people, has positioned itself at the forefront of the change process. »

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