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Opportunity and crisis management - Implement and cultivate your Personal Ambition, Brand and Scorecard

4. Implement and cultivate your Personal Ambition, Brand and Scorecard:

Personal Ambition, Personal Brand, and the PBSC have no value unless you implement them and make them a reality. Therefore the next step is to implement, maintain and cultivate your ambition, brand and PBSC effectively. You have to articulate your Personal Brand with love and passion, be committed to change, and improve yourself and your perceived value in the marketplace constantly. In addition, you need to build credibility by:

• Becoming an expert in your field;
• Publicising and promoting yourself through a variety of media channels;
• Doing work you love which is consistent with your Personal Brand and values;
• Marketing your brand frequently and consistently;
• Gaining experience in areas of your brand in which you are weak;
• Making conscious choices about the people you associate with;
• Building a strong network;
• Delivering on your brand promise; and
• Living according to your brand promise.

To guide you in this process a unique learning cycle called the Plan-Deploy-Act-Challenge cycle (PDAC cycle) has been introduced which should be followed continuously. This is necessary to let your brand awareness grow gradually. This learning process helps you to become proactive, manage your time effectively, and anticipate crises. The breathing and silence exercise helps you to stay calm and regain control of your mind and body during the present crisis. This 4-stage model forms the key to mastering the financial crisis effectively. Using this approach enables you to make yourself and others happy on an ongoing basis.

AUTHENTIC PERSONAL BRANDING A new blueprint for building and aligning a powerful leadership brand by Hubert K Rampersad ISBN 978-1-86922-114-0 R239.00

This book offers an advanced breakthrough formula for building, implementing, maintaining, and cultivating an authentic, distinctive, relevant, and memorable Personal and Company Brand, which is the key to enduring personal and business success.

The author provides you with:

• An Authentic Personal and Company Branding Model
• How to define and formulate Your Personal and Company Ambition, Brand and Balanced Scorecard
• How to implement and cultivate Your Personal and Company Ambition, Brand and Balanced Scorecard
• How to aligning Your Personal and Company Ambition and Brand with Your Behaviour and Actions; Alignment with Yourself

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